MSK Cancer Center

Memorial Sloan Kettering Cancer Center (MSK) are united by a singular mission: ending cancer for life.

The Assignment

MSK were looking for different ways to restructure their all-year around donation page, so I was appointed to design 2 options under the services of M+R. Note: Design changes may have been made since this was launched in 2021.

My Design Process

• High fidelity wireframes - 4 rounds of design

  • Option 1 is uses a 2 column grid in the main body

  • Option 2 uses a 2 column stack on top of a 1 column grid in the main body

The Outcome

Although the project required four rounds of revisions, the overall turnaround remained efficient—and the client was very happy with the final result. A key part of the process involved exploring two distinct grid layouts for the Donation Page, which helped determine the most intuitive way to guide users through the giving experience. I applied design-thinking principles to figure out how to clearly present the “How Can I Trust My Gift?” section, balancing the FAQ content with the donation panel so both felt credible and easy to scan. Collaborating closely with the development team ensured that the handoff was smooth and fully aligned with technical expectations. By the end, the client was not only confident in the design direction but genuinely excited about how thoughtfully everything came together.